My Story
Meet Luisfe Godinez
Who I Am & How I Coach
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I’m more than a coach—I’m a strategic partner who helps leaders and professionals lead with clarity, confidence, and authenticity. As an immigrant, bilingual, and bicultural professional, I know what it’s like to navigate complex spaces while staying true to yourself. With over 20 years in journalism—rising from production assistant to Vice President in multinational and multicultural organizations—I’ve led teams through fast-paced, high-stakes moments. That experience taught me the power of storytelling, strategic thinking, and resilience. I bring that same focus and heart into my coaching: direct yet empathetic, grounded in deep listening, and always centered around your growth. I coach in both Spanish and English, creating space for clients to express themselves fully in the language that feels most natural.
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I earned my coaching certification through Northwestern University’s Organizational and Leadership Coaching program, where I deepened my understanding of evidence-based practices rooted in emotional intelligence, systems thinking, and sustainable growth
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My Approach & Why It Works
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While I have a background in media and journalism, I work with emerging leaders, professionals in media and journalism, and teams across various industries. I’ve coached individuals at multiple leadership levels in building trust and navigating leadership where identity and ambition intersect. But you don’t have to be in an executive leadership role to benefit from coaching—I also support individuals who are simply ready to learn more about themselves.
Whether you’re seeking clarity, confidence, or a deeper sense of purpose, I’ll meet you where you are. My coaching is rooted in the belief that real transformation comes from aligning your values with your goals—not chasing quick fixes. I combine structure with intuition, and challenge with compassion. Whether you're navigating change, overcoming doubt, or finding your voice, I’m here to guide you with clarity and care.
Let me help you define who you are as a leader and how you can lead with purpose, courage, and impact. Coaching isn’t a departure from my career in journalism—it’s the next chapter in helping others lead with intention and authenticity.
